Published January 1, 2025
Top Benefits of Buying a Home This Winter

Why Waiting for Perfect Market Conditions Could Cost You
When it comes to buying a home, waiting for perfect market conditions can often mean missing out. If you're ready and able to make a move, the winter months could actually give you an advantage. Here's why buying during this time of year might work in your favor:
Less Pressure to Make Quick Decisions
Homes tend to stay on the market longer during the colder months. According to data from the National Association of Realtors (NAR), the average time a house sits on the market increases during winter (see the green bars in the graph below):
This slowdown happens because fewer buyers are actively searching for homes during this time of year. With reduced competition, properties aren’t snapped up as quickly, giving you more breathing room to explore your options and negotiate a deal without feeling rushed.
More Willing Sellers = More Negotiation Power
Homes taking longer to sell often means sellers are more motivated to close the deal. This motivation can work in your favor. As NAR explains:
“Less competition can lead to better deals. While homes are not selling as fast as during the summer, sellers may be more willing to negotiate.”
This flexibility might come in the form of price reductions, seller concessions like covering closing costs or repairs, or even extras like appliances being included in the sale.
Winter Brings Lower Home Prices
On top of fewer buyers and more motivated sellers, home prices are often lower during the winter months. NAR data shows that homes typically cost about 5% less in winter than during the summer peak.
While 5% may not sound like much, consider this: on a $400,000 home, that’s a savings of $20,000.
This seasonal trend can be seen in the median sales price of existing homes over the past year. The graph below highlights how home prices tend to dip in winter (green bars), offering budget-conscious buyers an opportunity to stretch their dollars further:
The Bottom Line
Buying a home in the winter could mean less competition, more motivated sellers, and lower prices, giving you an edge in the market. To make the most of these advantages, connect with a local real estate agent who can help you find the perfect home at the right price.